Organizations realize that the traditional means of delivering their message must be augmented by new methods; often simple and effective, but largely underutilized.
Today's public decision makers are operating in a climate highly sensitive to constituent concerns. Policy decisions must not only make sense in a deliberative arena, they must also be justifiable to a highly attentive local constituency. Thus, issues with significance to and support of local constituents have a greater likelihood of succeeding in the public arena. NRCS has developed an innovative program to help businesses, institutions and associations tap into this "populist" sentiment by harnessing grassroots support for the issues that matter to them. NRCS grassroots campaigns identify, educate, and mobilize key influentials in the community, internal constituents and selected segments of the general citizenry. NRCS helps others to become articulate spokespersons for your cause. NRCS can:
Used in concert with effective staff and outside counsel, these tactics can build a network of grassroots support and enhance the probability of achieving desired public policy outcomes. |